Data + Design Project

Nokia and deadmau5 Animate an Entire Building

Wednesday 11.30.2011 , Posted by
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To launch the Nokia Lumia 800 Windows phone, the mobile phone company performed a loud — and super bright — publicity stunt with an interactive takeover of a massive skyscraper in London. They partnered with world famous DJ deadmau5, got hold of state of the art projectors, then lit up the Millbank Tower with an animated 4D lightshow that was visible from the Thames river.

“Weeks back, a trailer came out for the upcoming launch of Nokia UK’s new Windows Phone powered smartphone,” BeatScene says. “Being classified as one of the biggest 4D projection displays ever created, it promised to be one hell of a show. And well, looks like it didn’t disappoint.”

Check out the video for crazy colours, hypnotizing animations and, of course, some awesome electro house music.

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Comments

  1. Once again deadmau5 finds a way to put his “name” on a project that hundreds of people worked on, is this guy some kind of false prophet resurrected and humanity somehow owes him something? so many people are forgotten while he takes the credit – weird??

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