Eastern Europe adopted modern design in the 50′s and 60′s like no other area of the world. From architecture to propaganda posters, the modern and minimalist aesthetic was everywhere. One of the common places these designs found a home was on the matchbox covers of the general public. In communist countries, propaganda for the space race was popular, but so were public health announcements about alcohol abuse, hygiene and safety on the roads… in the case of the labels displayed here, the simple message was to enjoy the beautiful outdoor colors of autumn.
These beautiful and simple prints, far larger than their original matchbox size, feature minimalist design and charmingly offset colors. For more matchbox labels (over 1400 in fact!) head to the flickr page of Miraid Design.