One of the very best ways to come up with new ideas is by using the concept of ‘random association.’ By combining two or more apparently unrelated ideas, you come up with a third that really makes you think. That’s just what the folks at Vitamin T have created for us when it comes to creating a new start-up. By dragging a selection of two or three different attributes into their magic venn diagram Starter Upper, you not only get to jog your imagination about a random start-up idea (mobile + game mechanics + geo-location = Foursquare)… they even give you a catchy title for your new venture (catchiness does vary). Try it for yourself!
