Data + Design Project

4 Years Early: The Back to the Future Nike MAG

Monday 09.12.2011 , Posted by
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There was one sneaker to own in 1989 and you had to travel to the future to get a pair: Marty McFly’s futuristic, self-lacing, 2015 Nike MAG’s from Back To The Future II. Now, good news for those who have been drooling for the last 22 years: Nike recently created a kicking real life version of the famous and unobtainable sneaker, featuring sweet LED lighted emblems, the iconic teal-flecked gray sole and wrap around cuff. Sadly self-lacing didn’t make it into this edition, but maybe we’ll see that when 2015 really rolls around.

Getting your hands on a pair of the shoes will be challenging. Nike has released just 1500 pairs to the public via eBay auction, with 150 pairs going online for each of 10 days. Appropriately, 100% of proceeds from this very cool project go to the Michael J. Fox Foundation for Parkinson’s Research. Get your pair now!

A message from the legendary Micheal J. Fox:

The cool shoes are missing one important feature: self-lacing. It seems we’ll really have to wait for 2015:

The video that started all the buzz, with over 2,000,000 views in just 4 days:

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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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