Classic Interview: Steve Jobs on Paul Rand

Monday 08.29.2011 , Posted by Benjamin Starr

Paul Rand, a name synonimous with logo design; he created the iconic emblems for companies as familiar as IBM and UPS. In this classic 1993 interview, Steve Jobs, then president of the forward thinking NeXT Computer, talks about his experiences working with Rand in designing the NeXT logo. Filmed three years before Rands death in 1996, it’s an insightful look into two world changing minds.

“Paul’s a very interesting intertwining of a pure artist and somebody who is very astute at solving business problems.” – Steve Jobs

Below: the clever IBM graphic by Rand, mentioned by Jobs in this interview.

Written by Benjamin Starr

Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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