Classic Interview: Steve Jobs on Paul Rand

Paul Rand, a name synonimous with logo design; he created the iconic emblems for companies as familiar as IBM and UPS. In this classic 1993 interview, Steve Jobs, then president of the forward thinking NeXT Computer, talks about his experiences working with Rand in designing the NeXT logo. Filmed three years before Rands death in 1996, it’s an insightful look into two world changing minds.

“Paul’s a very interesting intertwining of a pure artist and somebody who is very astute at solving business problems.” – Steve Jobs

Below: the clever IBM graphic by Rand, mentioned by Jobs in this interview.

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