A Building Sized Animation Made With Post-Its

Wednesday 08.03.2011 , Posted by Benjamin Starr

World famous purveyor of plastic footwear, Melissa has recently put on a good show outside the front of their ‘Galeria Melissa’ in São Paulo Brazil. Photographed step by step and performed by 25 animators in five months, the U-shaped foyer to the building was covered with about 350 thousand Post-It Notes and filmed in stop motion as part of a launch for their ‘Power of Love’ campaign. As an additional bonus, on-street observers shared more than 30,000 spontaneous messages of love on the notes.

This is actually the 20th art installment in the black U-shaped entrance, be sure to see more at melissa.com.br.

Via: whudat.de

Written by Benjamin Starr

Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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