Data + Design Project

Leica Lenses: Old-Fashioned Craftsmanship

Wednesday 07.13.2011 , Posted by
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Have you ever wondered what all the hype is about Leica camera lenses? Just what sets them apart from the competition, winning rave reviews for craftsmanship and results from a loyal following? This video shows the meticulous, hand-made manufacturing process that goes into each Leica lens… it’s a heart warming touch of care that few products see today.




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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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