The constant bombardment of advertising billboards clutter the public space with ads ranging from clever, exciting, forgettable and outright obnoxious. All in the endless crusade to grab the attention of the consumer, and help them part with their hard earned cash. Hardly ever do they contribute anything to enhance the visual landscape they occupy; but a new billboard in the Philippines is looking to change that.
Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled the first plant billboard in the country. It is an iconic structure to represent the long-standing partnership between the two organizations, who strive to make a positive difference on the environment. The billboard stands 60 x 60ft tall, and utilizes the Fukien tea plant to absorb air pollutants. Botanist Anthony Gao says, “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere.” Check out more of the billboard below.
via: Huffington Post