Nike’s new ad campaign ‘The Chosen’ brings attention to a host of sports fields the company has long neglected. Their campaign launch video features some slick skateboarding, BMX, surfing and snowboarding, all filmed in the dark of night.
What truly sets this campaign apart, though, is it’s heavy reliance on social media by the large corporation. The campaign launch video (shown below) premiered 3 days before it’s traditional media air date during the NBA finals, clearly showing a significant investment by the company, financially and in focus, into the quickly growing social media market. More specifically it demonstrates one of the most recognizable brands in the world placing a higher value on new media than traditional media.
Ok… how about that video contest? Nike is accepting submissions in three sports categories (BMX, skateboarding and surfing) in which crews of up to four campaign for best video. The list of prizes is pretty long, including up to $10,000 for each winning crew member and sports themed trips to various exotic locations, all accompanied by a professional film crew to capture the action.
For more details on the contest and how you can enter, head over to Nike’s Facebook page: Nike 6.0.