The gig poster became the rock concert standard during the late-’60s psychedelic era. According to Stanley Mouse, co-creator of the Grateful Dead skull and roses logo, “There was no other advertising except the posters at the time, so maybe we’d do 1,000, maybe 3,000, in one run.” Then they’d hang around and wait to see if anyone showed up.
It’s almost unfathomable to believe in this day of social media and information blitzing, that 1,000 to 3,000 posters were the only form of advertising for rock concerts 50 years ago. Gigposters was created by Clay Hayes in January 2001, to showcase the worlds largest historical gig poster archive. His site is dedicated to the artists, designers, and musicians who create the posters; and the fans who appreciate them.