Data + Design Project

The Great “Beeramid” Of Berlin

Wednesday 04.27.2011 , Posted by
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The KW Institute for Contemporary Art in Berlin defines itself as a place for the production and presentation of discourse oriented contemporary art, and Cyprien Gaillard is the perfect artist to have an exhibit there. Gaillard is known for constantly exploring the dystopian aspects of architectures and their ruins; carefully observing their dilapidation, destruction, demolition, preservation and reconstruction.

Gaillard got his inspiration from the relocation of the Pergamon Altar, and the idea that preserving a monument goes hand in hand with destroying it: “In order to preserve architecture, cultural monuments and relics, they are often re-located, thus abolishing the original context.” What makes Gaillard’s work so engrossing, is that gallery attendees become art and architecture for the evening — drinking, smoking, and merrymaking — atop a giant monument of warm, cheap beer. Hopefully some of those 72,000 beers will be left by the final day of the exhibit, on May 22nd.

“72,000 bottles of beer of the brand “Efes” have been transported from Turkey to Germany. The cardboard boxes filled with bottles form the even steps of the pyramid. By using the monument – by climbing the sculpture and drinking the beer – its destruction is already initiated….Along the lines of the gradual destruction of the sculpture the alcohol gradually dispels and destroys both body and mind. The physical hangover is also an architectural one, from which one has to recover.”

Via: KW Berlin

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Neil Spencer

Written by Neil Spencer



Adventurer, free spirit, CA. Connector @iamVibes Yogi @corepoweryoga iamvibes.nspencer@gmail.com ॐ मणिपद्मे हूं https://www.behance.net/adventurspencer
"It had long come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." — Leonardo Da Vinci

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