The swinging 60s stoked the fire for Hugh Hefner’s bathrobe and tobacco pipe aesthetic. The 70s witnessed the ascension of Playboy to the zenith of popular culture, and Hefner became the envy of every red blooded American male; beautiful women, wild all-night parties, and a lenient attitude toward drugs. The magazine came to represent the culture of the 70s, with Hefner branding himself as a bon vivant and man about town. If Playboy became Hefner’s platform for promoting his hedonistic lifestyle, then the design of the Playboy Land Yacht was his chariot.
The Playboy Land Yacht was designed by renowned concept artist and “visual futurist” Syd Mead. Mead is most famously known for his studio work on the science-fiction films Blade Runner, Aliens, and Tron; but his creative work has spanned the realms of architecture, vehicle design, and interiors. Mead’s emphasis on blending the unique ideals of futurism and believability helped to set him apart and he attributes his success in the creative realm to an assertion that imagination and the idea supersede technique. To additional work by Syd Mead’s below or visit his website: sydmead.com
“There are more people in the world who make things than there are people who think of things to make.” - Syd Mead