Data + Design Project

A First: Interactive Film with Augmented Reality

Tuesday 03.15.2011 , Posted by
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As part of a relaunch for Germany’s Universal 13, a revolutionary new film, The Witness, has been created in which you play an interactive, traveling roll. Using augmented reality on an iPhone, participants begin their adventure by witnessing a kidnapping by the Russian mafia. It’s then their job to track down the victim, finding clues, communicating with other participants and viewing other scenes on location around the city of Berlin. Much like a real life Choose Your Own Adventure, participants can both save the day or become the next victim themselves.




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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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  1. […] For example, when a “film” starts in a Berlin hotel during a stage of a kidnapping, a player/viewer is literally station in a same room where a stage took place, holding their phone adult over it like a window to watch how it plays out — and afterwards correlate with it like a Choose Your Own Adventure book, as The Visual News explains. […]

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