Data + Design Project

Imagination at Mini: Not So Small

Saturday 02.26.2011 , Posted by
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Just announced at the Geneva Auto show, Mini has a new concept car out. It features some really clever details like a tailgate that will hold your snowboard and double folding doors that help in tight spaces. But, the main reason you’ll find this featured here is the amazing video Post Panic put together to promote the car. The mixed media film combines live action with 2d/3d animation, motion graphics, stock footage and visual effects for a really clever spin around the Mini design office. Whatever your opinion about the new Mini’s styling, the advertising is tops!

For a closer look inside the new Mini Rocketman Concept check out the video below:

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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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