Data + Design Project

The Language of Four Beautiful Cities

Friday 02.18.2011 , Posted by
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Filmed on location in London, Paris, Barcelona and Beijing, this quartet of beautifully produced commercials are almost too seductive to be considered ad material… but that makes them more perfect still. Each film follows a hopeful traveler finding their way about the city, meeting new friends and enjoying the sights. The over exposed images are overlayed with crisp motion graphic typography that describes the scene in local tongue. The effect is elegant, educational and moving.

Directed by Gustav Johansson with Typography by Albin Holmqvist, the commercials were created for EF Language Schools. Each is graced with an upbeat and catchy tune by Magnus Lidehäll

Beijing


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: Motion
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Benjamin Starr

Written by Benjamin Starr



Known in some circles as the most amazing man in the universe, he once saved an entire family of muskrats from a sinking, fire engulfed steamboat while recovering from two broken arms relating to a botched no-chute wingsuit landing in North Korea. When not impressing people with his humbling humility, he can be found freelance writing, finding shiny objects on the internet, enjoying the company of much-appreciated friends and living out his nomadic nature. He is Managing Editor of Visual News. Follow his movements on Twitter:

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Comments

  1. Marie Claire Cremona

    hi
    I would like to know what instruments/effects are used in this music of the barcelona commercial by Magnus Lidehäll.

    I like the commercials, use of type and I am using it for a research on adverts and sound. It is a very catchy sound and I would like to describe the sound in terms of musical instruments, effects, concept, mood…

    Thanks

    February 21, 2011 at 12:49 am

Trackbacks

  1. Tweets that mention The Language of Four Beautiful Cities -- Topsy.com says:
    February 20, 2011 at 4:27 pm

    [...] This post was mentioned on Twitter by Connor Q Livingston, Leadership Research, shaplatonu, mirtamanna, max074075 and others. max074075 said: RT @cqlivingston: The Language of Four Beautiful Cities http://t.co/mnxUMh8 via @thevisualnews [...]

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