Filmed on location in London, Paris, Barcelona and Beijing, this quartet of beautifully produced commercials are almost too seductive to be considered ad material… but that makes them more perfect still. Each film follows a hopeful traveler finding their way about the city, meeting new friends and enjoying the sights. The over exposed images are overlayed with crisp motion graphic typography that describes the scene in local tongue. The effect is elegant, educational and moving.
Directed by Gustav Johansson with Typography by Albin Holmqvist, the commercials were created for EF Language Schools. Each is graced with an upbeat and catchy tune by Magnus Lidehäll