Today we take a trip down memory mountain, looking at some of the iconic snowboard ads that put the sport on the map. Snowboarding hasn’t always been the popular ride of the slopes that it is today; not long ago, some of us might remember, it was actually shunned by most of the ski parks. Boarders would literally have to hike to the top of a slope or get a snowmobile ride just to cut a line through some powder.
So give thanks for the pioneers of snowboarding and board on!
Back when Jake Burton called them Snow-Surfers, an ad from 1980 ad featuring a picture from 1978

Isn’t it time you checked out Snowboarding? An ad for the Burton Backhill board from 1983

Jake Burton talks about his Backhill Board and the growing sport and the first ever snowboarding competition… 6 years before Shaun White was born.
The cover of the 1987 Burton Catalog

Two ads with radical colors from 1991 and 1988

Ads for the classic K2 Gyrator from 1988


Riders at Burton are getting even more air in 1989



Jeff Brushie proves that chicks dig no look mellon grabs in 1992

Terry Kidwell and friends tear up the mountain in 1985
In 1987 snowboarding was really starting to move people
Sources:
burton.kontain.com, burton.kontain.com, snowboardseattle.com













Burton was an innovator sure but what about Steve Link and Summit Snowboards? Can’t write a history of snowboarding and not include Steve….
that 1988 pic is a seriously gnarly method. so cool.
thanks… takes me back to all the pics on my teenage bedroom walls…. remember sims?
lucky people.. wish I could partake
nice classic snow board…
i only posted this bs because i wanted to not be redirected to this shit when i want to read an article.
Great blog!!! Quite funny looking back at old school snowboarding. Who would rip one of those old babies now?
could anybody please tell me how much would a rusty preisendorfer snowboard be worth (rusty mono-hill torsion box system, vertically laminated wood core triaxel interply). I recently came across one and I want to sell it but cannot find any information about it.