Today we take a trip down memory mountain, looking at some of the iconic snowboard ads that put the sport on the map. Snowboarding hasn’t always been the popular ride of the slopes that it is today; not long ago, some of us might remember, it was actually shunned by most of the ski parks. Boarders would literally have to hike to the top of a slope or get a snowmobile ride just to cut a line through some powder.
So give thanks for the pioneers of snowboarding and board on!
Jake Burton talks about his Backhill Board and the growing sport and the first ever snowboarding competition… 6 years before Shaun White was born.
Terry Kidwell and friends tear up the mountain in 1985
In 1987 snowboarding was really starting to move people