Data + Design Project

Who Shot the Couch? Vintage Bad Fashions

Saturday 10.16.2010 , Posted by
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Men in the 1970s didn’t just automatically know how to look good. They had to see photos and ads of their fellow men wearing the trophies of their work…work that involved silently stalking the elusive jungle couch until it could be turned into pants.

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  1. Man, I’d wear some of that stuff right now!

  2. Don’t think we have to worry about these styles ever coming back. A couple of these pics looked like 80s.

  3. @Philly, unfortunately fashion moves in cycles. One of the worst fashions from the 80’s was the big giant leg-o-mutton sleeves found on wedding dresses and prom gowns from the era and for unknown reasons those are making a comeback

  4. Ohhh, she has not aged well at all.

  5. Hmmm, those belted seaters…

  6. Funny stuff.

    but trust me, as someone who was around for these freakishly horrible fashions from beyond, there will be plenty to make fun of from today.

    trust me, today’s stuff is just as ridiculous as yesterday’s stuff.

    peace!
    old man river

    .

  7. Social Surfwear & the Bay are 80’s.

    As for things happening when you wear Eleganza ~ I’m guessing that refers to being arrested as a pimp. :-)

  8. I worked at JCPenney back in 2004. I saw a teen t-shirt come in on a new stock, took one look at the little shirt that had ‘neon rainbow colored hearts’ on it, turned to my co-worker and said “oh no….” she said “what?” I held up the shirt and told her the 80’s where coming back. she looked at me like I was crazy. lol Thankfully I think we’ve hit the peek of the 80’s phase, but it also scares me. The 90’s fashion scared me even when I was a kid. Lets all hope for the best. When are the Jetson rings going to be cool?

  9. Look at the first “Eleganza” ad. We now know where all the odd velour uniforms in the original Star Trek came from.

  10. Agree with nancy, and I’d buy a pair of those plaid trousers in the first pic right now. Some are ludicrous still – the mad collars and, what must have been weird then, belted sweaters. That said, I’d bet some people are reaching for their knitting patterns right now!

    Shame the pics are all americana fashion and there’s no European fashion from the same era, Uk 70s fashion has to be seen to be believed.

  11. I love a man in a belted sweater.

  12. you’d be surprised how many males wore those hideous belted sweaters. ughhh! what scares me is the thought that the 90’s will come back.

  13. If you ever want proof that fashion is stupid, pull out a picture of yourself taken 15 years ago. But in the meantime, go on. Think you look good. I dare you.

  14. Ok, No body actually wore these…I hope! But lets get one thing straight: First Rule: Evey thing comes back into style sometime. Second Rule: If you are old enough to to have worn it the first time… your too old to wear it the next time!!! This especially pertains to spandex!

  15. Hahaha!!!
    They look like old Star Trek`s aliens!!

  16. I’m glad we only had to take off the weird cloths, get a haircut and put on some real shoes to look better. I will be laughing at all the tattoo’ed clowns when that style goes out of fashion.

  17. “The Bay” isn’t too bad. However, JCPenney must have grabbed their models for the second ad in the series from the Castro or something, as they all manage to look like gay porn stars. :) Oh, those clone mustaches! eek

  18. Agree with Steve. 20 or 30 years from now we will look at the saggy pants and boxers phenomenon and laugh, if you’re not laughing now.

  19. Really makes me wanna see what fashion looks like in another 40 years. People will be looking at what we’re wearing today and laughing in the same way.

  20. i wonder if in the future we’ll look back and think skinny jeans looked stupid

  21. Can anyone else picture Tom Brady sporting the belted sweater vest?

  22. It’s true that some people will be just as horrified in years to come at what they are wearing now; the sad thing is that some of them are wearing TATTOOS! There is no such thing as Permanent Fashion, that’s why I’ll never go under the needle…chances are I will cringe at it someday, and I won’t just be able to drop it off at Good Will either!

  23. Anyone notice the little girl in the third pic is Brooke Shields?

  24. If you really think about it….fashion is kinda starting to repeat it self. Not in a big way, but very, very subtly.

  25. i think the girl wearing the flame resistant sleepwear is brooke shields… :S

  26. i love the man belted sweater. also, i want some of those flame resistant pajamas! i could really use some!

  27. Some of us found fashion ridiculous even at that time.
    And now.

  28. OMG! ROFL, and I was there!! Oh my. And yes, Mr. Burns, today’s teenagers will laugh someday and wonder WHAT was I thinking!!!

  29. Oh My, did you see the collar on that one dress shirt? It just have been at least 12″‘s long. As a former fashionista I can confidently say that these fashions will NOT be making a comeback. Certain things might, like colors and cut, not definitely not the overall look. Sleep better because pimp wear is so 40 years ago and will never be seen again. GQ magazine has a ‘what were we thinking’ page with fashions that made it all the way to GQ. Thinks like polka dotted square cut bathing suits etc. So if GQ can come out of the bad judgement closet, hopefully they’ll learn from their mistakes.

  30. Is it wrong that I want to own some of these outfits!! Can’t wait for fashion to do its usual recycling – can see the headlines now – teens in belted sweaters shock!! Awesome. xx bunny xx

  31. i’m sure some vintage shop right now is charging an arm and a leg for those styles

  32. I think I’ll stick with my tacky Hawaiian print shirts.

  33. The first one H.I.S. Slacks says, “Go ahead…touch my junk!”

  34. Clothing for the Fruits of the world.

  35. I dug this a lot man. Thank you for posting.

  36. Flame-resistant sleepwear? Were house fires a significantly greater risk in the 70s, or was there some spontaneous combustion plague going around? Either way, I don’t think those adorable pajamas will save anyone if they are really being consumed by flames.

  37. I’ve seen old ladies at church wear that stuff.

  38. I remember in the early 90s I had a pair of white leopard print “Zoobaz” pants. I went swimming in the lake one night in my underwear and when I put the pants back on, the motor oily water stained them. Looking back that was the best thing that could’ve happened.

  39. Anyone else think that first ad was in bad taste?

    I pine for 80’s fashion. Leg warmers, sweatbands, and all that other fun stuff.

  40. Erm… i mean… i understand that we people used to dress a little… different back then. Fashion changes, and stuff… ok…

    Now… a magazine called “MAN IN BELTED SWEATERS”???? WTF?????

  41. Everybody thinks they look so cool right now…. fun-ny.

  42. I hated those pajamas, the pattern style(not the stripes) stuck around until the 2k’s.

    The belted sweaters look like something from a old Scifi movie or something a medieval cosplayer would wear.(Such as my friend dwarf-man or a Dungeons & Dragon fanatic)

  43. It would appear that the Keebler elves are modeling their sweaters when they’re not baking cookies.

  44. Clackamas Walmart employees in Portland Oregon are poisoning there spouse’s for life insurance money and there molesting children in the back of there store!
    There caught bragging about it in there break room and there caught on a audio recorder confessing!

    Eric Carlson is doing the molesting of children while Walmart employees hide his employment by calling him by alias’s and Joan Wagar was poisoning her husband Terry for life insurance money!

    Eric Carlson’s “Bro” in law enforcement provides Eric Carlson with the kids he molests and also covers up the poisoning’s at the hospital!

  45. The So Cal Surf Wear reminds me of Saved By The Bell

  46. haha belted sweaters
    you so crazy
    i like you man
    but you crazy

  47. I thought bell bottoms where never coming back too. Well, they did and in a big way. We laugh now but it could be on GQ in 2011. Belted sweaters – they are the best. The Eleganza ads are fab! Love the Mod outfit – right out of StarTrek! Thanks for the post, I really enjoyed it.

  48. I remember buying clothes and shoes from Eleganza.I’m surprised you don’t have any ads from,Flagg Brothers,Bill The Hatter,or The Spiegal Catalog.Of all the big names(Sears,JC Penny,s,Montgomery Wards,etc.)Spiegal had the hippest line of men’s clothing,back in the day(’71 to 77).I didn’t go for the “pimp” look,but I was the flyest white boy in my city.
    Peace

  49. Wowsa, frankly. Just look at that collar!

  50. More like vintage AWESOME fashions.

Trackbacks

  1. [...] Who Shot the Couch? Vintage Bad Fashions: “” [...]

  2. [...] these haven’t been enough for you, check out the whole Who Shot the Couch? collection at Visual News. If only for the Men in Belted [...]

  3. [...] people dress like this? Really? And after photography was main stream? Hilarious! [...]

  4. [...] For the rest of the pictures go here. [...]

  5. [...] can picture Reggie sporting most of these outfits. http://www.visualnews.com/2010/10/16…-bad-fashions/ Reply With Quote + Reply to [...]

  6. [...] Take a look at these ’70s duds. [...]

  7. [...] I have already started to get a little bored. I ran across these pics while doing some googling. Who Shot the Couch? Vintage Bad Fashions I am by no means a fashionista, but damn, some of you older gentlemen sure did wear some [...]

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