Data + Design Project

McDonalds and Burger King Targeting African American Consumers in the 1970s

Wednesday 09.22.2010 , Posted by
Share:

McDonalds and Burger King targeted African American Consumers in the 1970’s by showing what they believed to be typical African American consumers enjoying their food. These ads all come from Jet, Ebony, and Essence Magazines from the 1970s.

See Also FRANK R. PAUL: A CORNERSTONE OF SCIENCE FICTION ART

Share:
Promoted Content

Comments

  1. I like how the phrase “I’m makin’ it” was considered to be a target slogan for black people, and now McDonald’s slogan is “I’m lovin’ it” and it’s intended to speak to the texting youth of today.

Trackbacks

  1. [...] This post was mentioned on Twitter by Nancy Clark, Jason Lankow. Jason Lankow said: McDonalds and Burger King Targeting African American Consumers in the 1970s http://t.co/Ef1TJnS via @thevisualnews [...]

Speak Your Mind

*