McDonalds and Burger King Targeting African American Consumers in the 1970s

McDonalds and Burger King targeted African American Consumers in the 1970’s by showing what they believed to be typical African American consumers enjoying their food. These ads all come from Jet, Ebony, and Essence Magazines from the 1970s.

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  1. I like how the phrase “I’m makin’ it” was considered to be a target slogan for black people, and now McDonald’s slogan is “I’m lovin’ it” and it’s intended to speak to the texting youth of today.

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